Smart Fortwo: in the U.S. Many Customers are Dissatisfied

After initial enthusiasm, adventure in the U.S. for the Smart fortwo appears to have taken a wrong turn. In fact, sales are declining. In 2008, 24,000 copies were sold overseas fortwo, while in 2009 the amount fell to 14,600 units.

This year, however, is expected even a 60% decline. Mercedes is running for cover, naming Jill Lajdziak headed the U.S. subsidiary of Smart. This former general manager of Saturn brand earlier this year closed by General Motors.

Other warning signs come from market research. The CNW Marketing Research found that 8, 1% of Smart customers will not choose New York as a model of this brand when they buy the next car. Instead, San Francisco, only 19.8% of customers of the Smart fortwo is satisfied with your purchase.

Furthermore, the level of satisfaction of the Smart fortwo also affect some mechanical problems that have affected the car, like the sequential gearbox is not right at the cost of the car.

Category:

• Auto Innovation

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