Mazda Shows New Concept Shinari

Mazda Shinari reflect the new design philosophy of Japanese brand, is practically the first step towards reinventing the Japanese company's brand.

Mazda introduced at a press conference in Milan Shinari new concept, a coupe with four doors made jointly design centers in USA, Germany and Japan.

Japanese officials say the new concept Shinari reflect ideological line that will join Mazda design in the area. In other words, embodies Mazda Shinari new Japanese company's design philosophy. Mazda officials said that besides styling, Mazda's future models will make the interior.

Mazda promises a higher quality, one which put Japanese brand in the premium. Derek Jenkins, Mazda's U.S. design director, was not safe to say that the Japanese brand wants to compete with Audi or BMW. New Mazda Shinari will be presented publicly at the Paris Motor Show and is the first step in the process of rebranding the Japanese manufacturer.

Category:

• Auto Innovation

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